The MarketCulture Global 300 study has as its main goal to measure and benchmark the level of customer-centric culture as seen through the eyes of senior leaders of small, medium-sized and large organizations around the globe.
 
Participating organizations were benchmarked against the most customer-centric companies in the world that are included in MarketCulture’s large global database.
 
This report includes:
 
* The aggregate results of more than 200 companies versus our customer culture benchmark
 
* Benchmarks for 8 regions around the world:
Asia (East Asia, South East Asia, South Asia) Central Europe Latin America Middle East/Africa North America Nordic and Eastern Europe Oceania (Australia, New Zealand and South Pacific Islands) Western Europe
 
* Benchmarks for 10 industries:
Banking & Finance Construction Education Government & Non-Profit Health & Medical IT & Technology Manufacturing & Food/Beverage Professional Services, Retail & Wholesale Services
 
* Benchmarks for different Business Motions:
B2B, B2C, B2B2C and as well as G2B and B2G 
 
* Benchmarks for different company sizes (based on the number of employees)
1 - 250 (Small) 251 - 1 000 (Medium) 1 001 - 5 000 (Mid-Large) 5 001 + (Large)