Chris Brown - Speaker Profile

"Being Market-Driven"
Chris is an expert in market-driven business strategies...

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Speaker Profile

Testimonials

“We had a successful Event by any measure and we are so proud to partner with you on such a significant topic. Your facilitation was excellent – warm , engaging, humorous, and inclusive.

The points you made were thought provoking and the buzz from the attendees indicated significant interest in further follow-up and action.

Our genuine appreciation for your professional leadership. The final head count was 290.”

 

Frank J Kennedy, Executive Director Australian Graduate School of Management (AGSM) Executive Education
UNSW Australia

“I have to say, that was one of the best workshops I have ever attended. I was not bored nor inundated with too much information. I feel confident with the ability to implement some of the tools you have provided. I hope to attend any other workshops you may have available in the future!”

 

Amanda Brittcomer,
Marketing Director
Pacific Mobile Structures

“I so very much appreciate the insight and inspiration that you’ve given our employees, both in formal and informal settings. You set the level of professionalism and urgency that I was hoping for."

 

Bev Hutney,
Chief Operating Officer
Stelter -
The Personal Philanthropy Company

“Chris was a fabulous facilitator. He made the class interesting, enjoyable and a comfortable place to learn and ask questions. He was professional and wonderfully casual with us. He gives off that he is highly intelligent and did not once speak down to anyone. He treated everyone with respect and was fun to be around.”

 

Course Participant, Marketing Leadership Workshop - Bell Canada Enterprises

"Whether a large group presentation at a conference or a small group of corporate executives, Chris comes well prepared and relates to you as an individual. Anyone who gets the opportunity to listen to Chris speak should seize it!"

Danielle Macinnis, Marketing Manager Hewlett-Packard Company

"Chris is a great speaker on business topics, especially on marketing,corporate culture and what it means to be a market-driven organization. He can change the way his audience perceives the world. I recommend him without reservation."

Sean Gallagher, Senior Director Insulet Corporation

"Thank you for a great workshop. It was extremely valuable, usable, transferable information that could be put to use in the workplace. It was definitely worth the time away from the office and money for the course."

Dusty E. Miller, Marketing Manager - Motor Vehicle Industry

 

Audiences

Our audiences include senior executives of medium to large corporations:

  • CEOs, CFOs, CMOs, Senior HR Executives etc.
  • Members of the Board of Directors
  • All industries, English speaking

Keynote

"How to Build a Truly Customer-Centric Culture within your Organization"

 

In the face of intense competition and massive cost pressures, how are you using the customer experience to differentiate yourself and drive customer loyalty?

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Past Speaking, 2010

12.14, 2010 - Social Media Strategies that Work: The Dragonfly Effect

This webinar is based on the book, The Dragonfly Effect by Stanford Prof Jennifer Aaker and Silicon Valley Marketing Consultant Andy Smith. The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media.

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11.30, 2010 - Strategy from the Outside In with Prof. George S Day

What do Toyota, Barbie and Dell have in common? Each succumbed to inside-out thinking and lost their market leadership. They lost sight of the core purpose of a business: to create and keep customers at a profit.This webcast offers an antidote to this self-defeating mind-set with a proven outside-in approach to strategy. Winning strategies are viewed through a customer value lens, and illuminated by deep market insights.

Go to the resource library to access the webinar recording

10.19, 2010 - Prove It! - Marketing ROI - Market Driven Leadership Webinar with Dr. Roger Best

Prove It! - Marketing ROI - Part 5 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Does the phrase "marketing metrics" make your eyes glaze over? Then let Dr. Roger Best demystify metrics so you don't miss an opportunity! Roger Best holds a BSEE, M.B.A, and a Ph.D. in Marketing. He has served in an engineering and product-market management role at GE, as Marketing VP of Lucas Industries, and is the President and Owner of Marketing Productivity Software. He has been awarded 15 teaching awards including AMA Distinguished Teacher of the Year and is an Emeritus Professor of Marketing at the University of Oregon and has also taught marketing at the University of Arizona & INSEAD in Fontainebleau, France.

Go to the resource library to access the webinar recording
PLUS: Download brochure for full webinar series

10.05, 2010 - Syncing Sales + Marketing - Market Driven Leadership Webinar with Jeff Thull

Syncing Sales + Marketing - Part 4 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Jeff Thull is a leading-edge strategist and valued adviser for executive teams of major companies worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies like Shell Global Solutions, Siemens, 3M, Microsoft, Intel, Citicorp, IBM and Georgia-Pacific, as well as many fast track, start-up companies. Jeff is also the author of the bestselling books Mastering the Complex Sale: How to Compete and Win When the Stakes are High, The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale, and Exceptional Selling: How the Best Connect and Win in High Stakes Sales. Jeff will share key insights from a case study of an organization's change process.

Go to the resource library to access the webinar recording
PLUS: Download brochure for full webinar series

10.07, 2010 - AMA: Strategic ROMI - The Keys to Successful Marketing Leadership in an Uneven Economy, New York, NY

AMA' Strategic ROMI Spotlight Forum brings strategy and practicality together. Our expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model.

09.14, 2010 - Know Thine Enemy - Market Driven Leadership Webinar with Sean Campbell and Scott Swigart

Know Thine Enemy - Part 3 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Sean Campbell and Scott Swigart have jointly built two different businesses over the past 10 years focusing on marketing and consulting to the technology industry. They have also recently authored a book on Open Source Intelligence techniques entitled Go beyond Google: Gathering Internet Intelligence. Join Sean Campbell and Scott Swigart of Cascade Insights in this webinar on competitive intelligence.

Go to the resource library to access the webinar recording
PLUS: Download brochure for full webinar series

08.17, 2010 - The Customer Culture - Market Driven Leadership Webinar with Jeanne Bliss

The Customer Culture - Part 2 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Jeanne Bliss is the preeminent authority on customer service and the only person ever to serve as Chief Customer Officer for five major U.S. corporations: Lands' End, Microsoft, Allstate, Coldwell Banker, and Mazda. At this webinar, Jeanne will show you the Guerilla Metrics for leaders to command customer accountability inside their organizations.

Go to the resource library to access the webinar recording
PLUS: Download brochure for full webinar series

07.13, 2010 - Celebrity Leadership - Market Driven Leadership Webinar with Jeffrey Hayzlett

Celebrity Leadership - Part 1 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. This webinar stars Jeffrey Hayzett, author of the book "The Mirror Test". Jeffrey Hayzlett is the recipient of numerous global marketing and business awards and honors. He has won title to the Frost & Sullivan Lifetime Achievement Award for marketing, Business to Business Marketer of the Year by BtoB Magazine, Direct Marketer of the Year by the University of Akron Taylor Institute for Direct Marketing, and the G.D. Crain Jr. Award for Marketing. Don't miss out.

Go to the resource library to access the webinar recording
PLUS: Download brochure for full webinar series

06.25-26, 2010 - Executive Education Seminar, N.C. State University, Center for Innovation Management Studies (CIMS).

2010 Bioscience Executive Series: This is the final two days of a six-day executive education series for bioscience executives. Titled "Innovation Deployment," this module reveals how culture drives or limits innovation and helps participants create a plan for transforming their organization's culture. MarketCulture's Sean M. Gallagher is co-leader of this module. Program Registration Has Closed

06.01, 2010 - WEBINAR - How to be Market-Driven: There's an App for That!

Learn how to measure and benchmark your team and company culture on the 7 critical market-driven behaviors proven to drive business performance.

05.28, 2010 - Guest Speaking - Carnegie Mellon University Enterprise Architecture Certification Program, Denmark

At this certification course, MarketCulture's Hjalte Hojsgaard, Engagement Manager, has been invited to speak about how "market-driven" can be wired into the business through Enterprise Architecture. It's a talk about back-to-basics values and the expansion of Enterprise Architecture to encompass organizational culture and employee behaviors alongside processes, systems, and Information Technology.
More information

05.25, 2010 - WEBINAR - How to be Market-Driven: There's an App for That!

Learn how to measure and benchmark your team and company culture on the 7 critical market-driven behaviors proven to drive business performance.

04.06, 2010 - WEBINAR - How to be Market-Driven: There's an App for That!

Learn how to measure and benchmark your team and company culture on the 7 critical market-driven behaviors proven to drive business performance.

03.29, 2010 - Boston College Carroll School of Management

Sean Gallagher - "How Levels of Market-Driven Decision-Making Influence Business Performance"

A review of the 7 behaviors that are prevalent in top performing companies. Examples of each of the behaviors and how they influence marketing metrics like customer satisfaction and retention, new product success, and market share, and corporate performance metrics like sales growth, profitability, new product success

03.22-25, 2010 - AMA: Marketing Workshop, Denver Colorado

Chris Brown - Can you demonstrate the value of marketing in your company?
In the current economic climate, more than ever before, you must prove that your marketing efforts are driving profitability. In this tutorial, you will learn what it takes to develop a ROMI mindset and the tools you can use to demonstrate value to the business

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02.11, 2010 - AMA: A Marketer's Rebound Guide, Chicago Illinois

Chris Brown, Scott Hamilton (Facilitators) - Consistent indicators suggest that 'Recession 2.0' is soon to be over, and 2010 will bring a full economic rebound. It is therefore imperative that marketers begin to incorporate next marketing practices that are adaptable, innovative and designed to sharpen competitive positioning.

Go To Program

02.04, 2010 - Executive Next Practices Forum, Black & Decker HHI Corporate HQ, Lake Forest, CA

Chris Brown, Special Guest Speaker - Building a Market-Driven Culture for ROI and Customer/Employee Retention. In this session, Chris Brown, CEO of MarketCulture Strategies, will outline what it takes to become a market-driven company, why it is worth the effort and how to accomplish it.

The Executive Next Practice Forum is a select group of C-level and Top HR executives who meet to hear the latest in leadership/business strategies and to share "next practice" ideas for improving their own organizations. It is restricted to internal company representatives and their advisors.

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01.27-28, 2010 - Global HR News: California Global Leader Conference On The Global Business of HR, Silicon Valley

Chris Brown - Aligning The Organization With Profit Goals. Attendees will learn a new framework to guide HR efforts for aligning the organization with profit goals, the seven critical employee behaviors that drive profitability, and how to measure them

01.19-20, 2010 - Global HR News: New York Global Leader Conference On The Global Business of HR, New York

Sean Gallagher - Aligning The Organization With Profit Goals. Attendees will learn a new framework to guide HR efforts for aligning the organization with profit goals, the seven critical employee behaviors that drive profitability, and how to measure them