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The leader's assessment you will rely on
The Market Responsiveness Index (MRI)
Services Anchor
Gain Invaluable Insights From Employees to Uncover Obstacles Hindering Performance
Why the MRI?

The MRI provides measurement & employee feedback on how effectively the organization responds to market changes, customer needs, and competitive pressures.

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  1. Predicts Future Performance – A high MRI indicates agility and adaptability.

  2. Identifies Strengths & Weaknesses – Businesses can pinpoint areas for improvement and capitalize on their strengths.

  3. Drives Growth & Competitiveness – Organization's that quickly adapt to market shifts are more likely to innovate, outperform competitors, and seize new opportunities.

  4. Enhances Decision-Making – Provides leaders with clarity to make data-driven strategic choices to improve efficiency and customer satisfaction.

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These 8 disciplines are proven to drive the corresponding business performance outcomes.

How the MRI™ helps you

  • Benchmark your most important business drivers, set targets, take action and track progress.

  • Create a unified focus on the customer - a customer MINDSET

  • Engage and inspire all Employees to drive superior experiences.

  • Cultivate a Culture For Continuous Improvement, Unlocking New Opportunities For Long-Term Success

The MRI™ measures 8 disciplines that have been proven to drive business performance

5 externally oriented behaviors:
3 internal enablers:
How is the MRI™ implemented?

  • The MRI is a web-based employee assessment that is deployed to participants in the organization, a department or a team to gain feedback

  • The MRI is easy to administer, simple and intuitive to complete, and extremely effective in delivering understandable, detailed and actionable findings for leaders seeking to drive business performance in their companies.

  • The MRI is fully automated and can be facilitated by anyone in your company. You have the ability to deploy the assessment and produce the report on line instantly.

  • Why delay - act NOW

 Available in multiple languages

  • English (United States), English (United Kingdom)

  • French, Spanish (European and Latin American)

  • German, Dutch and Russian

  • Additional languages will become available as demanded

Benchmark against the world's best organizations

Businesses are benchmarked against a global database of more than 1000+ organizations across industries and geographies. See how your organization stacks up against the best in a chart like these:

Roadmap
Partner with us to craft a strategic roadmap for building a strong customer-centric culture.
We help you fast-track your transformation into a customer-centric culture while driving superior business performance.

“Yes, absolutely I would strongly recommend other organizations to do the MRI™! It helped us gain alignment on who our target customer is and how we can mobilize our teams to improve their experience.”

John Konsin
CEO
RS Medical

Schedule your personalized demonstration of this award-winning tool today.
customer obsessed culture assessment award
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Certificate of Excellence

The Customer Institute hereby certifies on this 18th March 2021 the MarketCulture Market Responsiveness Index as meeting or exceeding current industry best practice, being comprehensive, effective and efficient, predictable and accurate, as well as a sustainable and repeatable method in the field of customer-centricity.

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Stefan Osthaus
President
Customer Institute

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