We use these terms often to describe what we do
The capacity of an organization and its culture to understand, predict and respond to customer, market and competitor dynamics, demands and disruptions. Market Sense-Ability must transcend individual departments and functions and be an integral part of the way all employees behave and perform.
What organizations must be if they are to become market leaders, Ever-Alert Enterprises have developed finely tuned and adaptive processes, practices and business cultures that are continuously vigilant, collaborative and responsive toward customer needs, changing market conditions and competitive threats and opportunities. They thrive because they are constantly sensing, seeking and shifting ways to better differentiate, deliver and monetize products and services.
Market Culture Mindset
This is the C-Level imperative to create an organizational mindset that is market facing, customer-tuned, always-improving. Achieving this requires the C-Suite to be engaged in a structured process of continuous organizational benchmarking, cooperative conditioning and skills development across the enterprise.
Market Culture Model
Developed by MarketCulture Strategies, this is a disciplined and structured approach to measuring and improving the capacity of an organization to understand and respond to customer needs, market shifts and changes, and competitive developments. It includes organizational benchmarking, cooperative conditioning and skills development across the enterprise.
Market Responsiveness Index (MRI)™
Created by MarketCulture Strategies based on years of research and extensive validation testing, this is the most important test a company can take to measure its ability to thrive in today’s fast-changing and highly competitive marketplace. The index provides a powerful benchmark by which companies can rank and rate their level of responsiveness to customers needs, competitive threats, and market and business environmental changes against other companies in their industry and adjacent markets.