The Market Culture Model

Developed by MarketCulture Strategies, this is a disciplined and structured approach to measuring and improving the capacity of an organization to understand and respond to customer needs, market shifts and changes, and competitive developments. It includes organizational benchmarking, cooperative conditioning and skills development across the enterprise.

The Market Culture Mindset

This is the C-Level imperative to create an organizational mindset that is market facing, customer-tuned, always-improving. Achieving this requires the C-Suite to be engaged in a structured process of continuous organizational benchmarking, cooperative conditioning and skills development across the enterprise.

Who We Service

The Board

MCS helps identify critical organizational and management team issues that can impact and impede shareholder value. By testing the Cultural Sense-Ability of an organization, the board can empower new CEOs and reinvigorate existing management teams in creating dynamic businesses that deliver superior financial results. The Market Responsiveness Index is an easily deployed tool for assessing risks and driving effective change in a company’s customer, market and competitive responsiveness.


MCS helps CEOs create market-aware business cultures that are more strategically aligned and drive superior results and long-term competitive advantage. Cultural Sense-Ability across the enterprise results in highly competitive organizations and more satisfied customers, increased innovation and faster time to market. At a time when it is more difficult than ever to build sustainable advantage and exceptional return on assets, CEOs need to be certain they have the right people and organization mindset in place to win. The Market Responsiveness Index is an easily deployed tool for measuring and ultimately transforming organizational effectiveness and alignment.


People are a company’s most critical and costly asset; measuring and improving their effectiveness in driving customer value, market responsiveness and competitive-readiness is essential to delivering a higher return on investment and reducing costs. MCS and its Market Responsiveness Index provide a new quantifiable measurement tool that can help the CFO identify areas of risk and underperformance across their companies to assist the CEO in driving business performance improvement and transformation.


The role of today’s CMO is expanding and transforming to embrace greater responsibility for business growth, measurability, customer engagement and alignment of marketing goals and strategies across the enterprise. MCS and its Market Responsiveness Index can help CMOs become more effective and respected in their new role by imbuing their global marketing organizations and the wider enterprise with the necessary skills, attitudes and collaborative mindset to become more innovative and responsive to customer needs and market opportunities. Instilling Cultural Sense-Ability across the enterprise is the new marketing mandate – aligning the CMO and CEO in a critical effort to build stronger and more competitive market-facing organizations.

Head of HR

HR must find more effective tools and processes for identifying, attracting, developing and integrating talent across the enterprise. Helping build organizations that are more strategically aligned, customer- and market-responsive and skilled in areas that actually drive better business outcomes represents the highest value HR can bring to the organization and the CEO. MCS and its Market Responsiveness Index bring powerful new capabilities to HR departments for re-skilling, upgrading and aligning personnel to create more dynamic, innovative and winning organizations.