Lynn Hunsaker - Customer Experience Transformation Strategist
Lynn Hunsaker is a renowned customer experience thought leader whose career in this field began in 1991 as chair of a 12-country multi-division taskforce to develop a company-wide customer satisfaction methodology. She leads ClearAction, a customer experience transformation consulting firm, which was first to create a customer experience model showing sequential flow of CX competencies as ROI building-blocks.
Lynn was first to benchmark business-to-business customer experience practices globally, and first to create an online course with CXPA's Authorized Resource & Training seal for its Certified Customer Experience Professional (CCXP) exam. She was CustomerThink Author of the Year in 2015, and she is author of 3 handbooks available for Amazon Kindle, including “Innovating Superior Customer Experience”.
Gary Katz - Organizational Effectiveness Strategist
Gary Katz is a renowned Marketing organizational effectiveness thought leader, first in the world to create a Marketing Operations college course, which he teaches at University of California -- Santa Cruz Extension. Gary is founder of Marketing Operations Partners, a consulting firm specializing in Marketing’s accountability – maximizing resources, alignment – syncing with stakeholders, agility – mobilizing the enterprise, and maturity – connecting the dots with customers’ well-being at the core.
The Marketing Future Forum
Gary Katz and Lynn Hunsaker are co-founders of the Marketing Future Forum, an innovative way for Marketing departments to build collective capability in half-hour bites. The Forum includes a collaborative platform and interactive events that help drive customer-centered behaviors that accelerate company growth.